These are the people who just collect pairs of sneakers, never use them, keep them in display, and in many cases, resell them for higher prices owing to the exclusivity of the design. There is a whole sneakerhead culture which this kind of buzz has created. When Nike makes sustainability cool, it becomes cool for them too, and then it develops into a mainstream trend.īut this kind of buzz has its drawbacks. The thing is, these companies have the kind of brand value which can get people talking about things, the kind of people who otherwise remain dormant on these kinds of issues. One might argue that companies like Nike just try to tap into the current societal trends and make money out of it. Surely a collectible! What does it mean for us? Overall, the aesthetics of these shoes is as good as it gets. The upsole of the shoes has fluorescent tangerine accents in the form of graphic elements or tightening straps, giving the otherwise soft designs a rather sporty feel. The whole upsole looks held together by the tightening cable, which it wittingly used to give such appearance.
The strap for the tightening cables is designed in the shape of a card with holes punched in it, and it looks almost like a scavenged piece from some broken-down machine. The 03 model has almost post-apocalyptic, Mad Max-like appearance, but in a soothingly softer way. Yet this roughness is being toned down by the soft mix of speckled colors on the white substrate. Again, the texture of the surfaces is not soft and seems very rugged and assorted. The midsole is white and has tiny chunks of multicolored plastic embedded in it. The design looks like a beautiful composition of soft colored junk material. Through these four, Nike is providing all the style fits and lace choices desired by the users- traditional laces, laceless and Flyease. The Space Hippe range comes in 4 silhouettes, named simply Nike Sapce Hippie 01, 02, 03 and 04. These are the fundamentals of a circular mindset that inform best practices.” Seana Hannah, VP, Sustainable Innovation The seductive factor
We must think about the entire process: how we design it, how we make it, how we use it, how we reuse it and how we cut out waste at every step. “We believe the future for product will be circular. The trash is the feed! Space Hippie’s Flyknit yarns include at least 85% rPoly made from recycled plastic water bottles, t-shirts and yarn scraps. So yeah, they have practically created a shoe out of the trash they generate on the floor doing what they do. Through the Space Hippie, they are focusing on the Circular aspect of manufacturing, citing the concept of ‘in situ utilization’, a term borrowed from space explorations. Through the Move to Zero initiative, they aim to power facilities with 100% renewable energy by 2025 and operate with net-zero carbon emissions. “At Nike, we believe that climate change is the defining environmental issue of our generation because the reality is if there’s no planet, there’s no sport,” Nike’s chief sustainability officer Noel Kinder The ‘Move to Zero’ initiative was launched by Nike in September 2019, right at the corners of Global Climate Strike. Right now, going sustainable is the trend, and they know it. Whether it be women empowerment, body positivity, cultural inclusivity…you name it, you will find a Nike product talking about it. Companies like Nike have been quick to sense the upcoming societal trends and responded with their products to make a profit out of them.
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